About
Our Partners
Together our partners will invest up to $6.4 million into initiatives create by and for the Pilbara beef producers
Who We Are
Our Mission
Central to PIP’s mission is the enhancement of the Pilbara pastoral sector through strategic investments that leverage the unique strengths of the region. By focusing on programs that are specifically designed to meet the region’s needs, PIP aims to create lasting impacts that not only advance the beef industry but also support the broader economic and social fabric of the Pilbara community.
PIP is setting a new standard for innovation in regional industry development, positioning the Pilbara Pastoral sector for a future of growth and resilience. PIP is a collaboration between the Department of Primary Industry and Regional Development, mining company Rio Tinto and Meat & Livestock Australia.
We Are Building
Collaborative
Networks
We Are Championing
Profitable
Beef
We Are Driving
Transformational
Change
What We're About
Profitable beef production that respects land, people, and place.
The Pilbara Beef Industry is a long supply chain. We start with the very beginning, producers. If the production system isn't producing, the rest of the industry underperforms.
We're co-funded by the Department of Primary Industries and Regional Development, Meat and Livestock Australia, and Rio Tinto. Each of these funding bodies clearly recognises the value PIP is creating within and for the Pilbara Beef Industry.
We also partner with key groups and experts within each of our projects, spreading the funding and impacts further into the regions.
PIP is a much-needed link in the supply chain that aligns the goals of our funding bodies to the impact producers need and want on the ground.
What does that mean? We translate broad industry policy into ways we can access funding that helps improve the beef industry on every level.
Land. People. Animals. Industries. Businesses. Teams. Ecosystems.
Without trust & respect, these elements lose out. They lose out on community, on health, on happiness, on connection, on profit, on cohesion, on collaboration, and on opportunity.
We foster trust and respect because our actions should benefit the entire Pilbara region, and that is impossible to achieve alone.
The ideas we back for the Pilbara are all ground-truthed to ensure we can create real impact on-station, locally, regionally, and industry-wide.
That means incorporating extension and knowledge sharing into everything we do. We'll share what worked and what didn't.
The Pilbara Beef Industry is a long supply chain. We start with the very beginning, producers. If the production system isn’t producing, the rest of the industry underperforms.
We’re co-funded by the Department of Primary Industries and Regional Development, Meat and Livestock Australia, and Rio Tinto. Each of these funding bodies clearly recognises the value PIP is creating within and for the Pilbara Beef Industry.
We also partner with key groups and experts within each of our projects, spreading the funding and impacts further into the regions.
PIP is a much-needed link in the supply chain that aligns the goals of our funding bodies to the impact producers need and want on the ground.
What does that mean? We translate broad industry policy into ways we can access funding that helps improve the beef industry on every level.
Land. People. Animals. Industries. Businesses. Teams. Ecosystems.
Without trust & respect, these elements lose out. They lose out on community, on health, on happiness, on connection, on profit, on cohesion, on collaboration, and on opportunity.
We foster trust and respect because our actions should benefit the entire Pilbara region, and that is impossible to achieve alone.
The ideas we back for the Pilbara are all ground-truthed to ensure we can create real impact on-station, locally, regionally, and industry-wide.
That means incorporating extension and knowledge sharing into everything we do. We’ll share what worked andwhat didn’t.
Together our partners will invest up to $6.4 million into initiatives created by and for the Pilbara beef producers
PIP Priorities
The areas we're backing to build a stronger, more resilient pastoral sector.
01
Regenerative
We put life at the centre of every action and decision.
02
Transformative
We connect catalytic capital with courageous change makers to transform the story behind the food we grow and eat.
03
Place-based
Our work is grounded in the nuances and wisdom of place. We listen carefully to the people on the ground and follow the lead of natural ecosystems.
04
Holistic
Our planet is a living and interconnected system made up of complex relationships. We always account for the whole picture.
05
Golistic
We put life at the centre of every action and decision.
Innovative technologies
to improve production systems and decision-making.
Environmental sustainability
aiming for carbon neutrality and landscape management.
Optimising feed base utilisation
to realise a $10 million net benefit.
People capability
engaging individuals through programs and providing employment and training opportunities.
Innovation with purpose
Tech, tools, and systems that improve decision-making, efficiency, and real-world outcomes.
Sustainable land and water use
Projects that strengthen landscape resilience and support long-term productivity.
Driving productivity
From genetics to grazing decisions, we support approaches that improve herd performance, resource use, and business outcomes.
People Capability
Creating opportunties for training, mentoring, and on-station experience to grow local capability and leadership across the industry.
Our Steering Committee
Made up of pastoral, finance and governance experts with strong ties to the Pilbara.
Nerreda Hillier
Social Investment
at Rio Tinto
Trevor Price
Department of Primary Industries and Regional Development
Stephen Van Leuween
Curtin University
Phil Vercoe
University of Western Australia
Josh Whelan
Meat & Livestock Australia
David Fallon
Pastoral Stations at Rio Tinto
Kevin Bell
Pardoo Wagyu
Alastair Gordon
Cooralya Station
Our People
Meet our team operating behind the scenes.
We assemble a team of experts from across the industry to ensure we deliver our projects seamlessly.
PIP's strategy
Our strategy is flexible and needs-based—designed to support projects that matter to producers and reflect real conditions on the ground. We focus on practical innovation in areas like land use, herd productivity, technology, and workforce development.
It’s about backing what works to improve business performance, sustainability, and regional resilience.
What We're About
Profitable beef production that respects land, people, and place.
We back producers to test and adopt new approaches—from tech and genetics to land management and workforce development. It’s about finding what works in the Pilbara and making it stick.
We bring together researchers, funding, government, and industry to align efforts, avoid duplication, and get more value from every project. Collaboration is built into everything we do.
People in the region, know what the region needs. We co-design projects with them, supporting practical solutions and building the skills, networks, and careers needed for the future.
We back producers to test and adopt new approaches—from tech and genetics to land management and workforce development. It’s about finding what works in the Pilbara and making it stick.
We bring together researchers, funders, government, and industry to align efforts, avoid duplication, and get more value from every project. Collaboration is built into everything we do.
People in the region, know what the region needs. We co-design projects with them, supporting practical solutions and building the skills, networks, and careers needed for the future.